Here I have made the print that will go on the CD. I used the sign from the image below. I skewed its perspective using Adobe Photoshop Elements 6.0 and re-added the cut off top. I then used coral draw to get it to exact dimensions of 120mm diameter and cut out the middle to 15mm diameter. I then added the conventions for a CD print the CD number, a CD or DVD logo pluss the Hassle reocords logo and some copyright information with the copyright symbol. I have also added a WATO website link and used the Times New Roman theme to carry on the bands brand throughout the digipak as is conventional. I used that paticualar image because it both fit with the shape of a CD and fit with the theme of the music video which is about going round and round in circles of whether or not to run away. This is why music video repeates shots of her running away. It also carries on the isolated urban theme as is prominant in the video. Yet this image is still highly polysemic to create narrative enigma and draw audiences in.
A lower quality version without the clicking audio lays at the end of the document with explanation as to why this issue occured in the technology section.
Form of Music Video
A music video is the type of thing to be viewed on TV such as MTV or the internet such as YoutTube again and again. It is to sell the song the brand of the musician involved. Music Videos in general fit the beat and theme of the music by being concept, narrative or performance. I have the form of a performance integrated with narrative which follows a sad teenage romance theme.
Music Video Genre
The music behind the music video is alternative rock or post hardcore rock and appeals to the WATO audience 15-34. The teenage themes in the music video appeal to a secondary audience 12-14. The use of a shortly dressed girl appeals to the male gaze. The use of domestic violence scenes appeals to a male audience while the implied romance appeals to a female audience. We have used many intertextual references to other videos as explained in the treatment this draws in audiences from other bands.
Technology in Creating Music Video
This music video was created using final cut this made overlaying shots and applying effects easy.The clicking sound on the audio only occured in Final Cut and could not be solved I tried replacing the music but it didnt work so the only option was to lower the quality of the video by exporting it to iMovie and changing the audio there as you can see in the version below. An issue which occurred since the last evaluation video was finding a correctly named saved copy of the latest final cut file because final cut saves files as Version 4 copy copy copy for example and it became difficult to recognize which the latest version was. Another issue was the flickering on the performance footage this was overcome by cuting out the flicks and slowing the footage down as used in the Metallica Enter Sandman video [YTB]. Another issue was when I deleted a shot is finding another shot to fill the gap as often this would appeal as a black screen and with so many layers of footage it was difficult to notice where these gaps where. When shots were modified slower to pushed all the footage after it along so I had to modify the clips in another sequence. Another problem was with the HD camera's which made some of the eviction notice look yellowy but this wasn't an issue because audience feedback suggested that I didn't need the eviction notice.
The magazine advert is to appear in a relevant magazine either a high end magazine such as Kerrang! or a smaller magazine such as the Big Cheese Magazine. The advert's size depends on the cost of advertising for example in Kerrang! this advert may only appear as a small box because its expensive to pay for more but in Big Cheese Magazine this may appear as a full page or a double page spread. I have made the image landscape to make it suitable for both purposes. The magazine adverts’ aim is to sell the product it does this with persuasive language I have used "Out Now!", a large polysemic image to create narrative enigma and draw the audience in and text to provide anchorage such as the HMV logo and the tour dates.
Magazine Advert Genre
As well as sticking to the forms of a magazine advert I have not deterred the we are the ocean audience by showing an image of them and using their brand title logo. This advert would be read by readers of alternative rock magazines such as Big Cheese which has an audience 15-34. The use of wonky text signifies rebellion and appeals to a youth audience. The image of the band live both signifies the meaning of the advert and draws in a secondary audience of people who go to live gigs but aren't necessarily fans of We Are the Ocean.
Technology in Creating Magazine Advert
I used Adobe Photoshop Elements to create this Magazine Advert using the same image from the digipaks and setting the canvas size to A4 and adding various text in Times New Roman the WATO house style text. I created the "Featuring Confessions" sticker using Adobe Flash CS3 and exported it as a JPEG image before importing it into Adobe Photoshop Elements.
I have included most importantly the title of the band as well as the title of the album. I have included further anchorage in the text and the sticker while still leaving the image of the digipak polysemic. I have also conventionally included the CD and DVD logo, the CD issue number, the bar code an iPhone code and track listings.
Digipak Genre
This digipak has a futurist image which appeals to older art enthusiasts 34-55 but yet doesn't deter the WATO audience by showing the fun brand image of the band and including tour information, extra footage and lyrics. The bands audience is 15-34. The images of the girl appeal to the male gaze. While this is a digipak so probably attracts audiences with money C1- D.
Technology in Creating Digipak
I have used the programme Adobe Photoshop Elements 6.0 to make the digipak. I made the image using by importing video to layers and increasing the saturation and turning down the opacity of each. I used the background eraser tool to conventionally blend in the logo's.
I used the background erasor tool to remove the boxes around the logo's.
I tried a different theme of futurism to make a moodier image to fit with the moodier featured song.
I overlayed the shots of the video so it followed the theme of this picture dog on a lead. I had to saturate the layers in order to make them more visible from the above layer. I turned the opacity down of the layers to make the following image.
I did then merge the layers and cut them out to create moodier front and back covers. I changed the hue to make them more blue and added a neon effect.
However the feedback I recieved via email is that these digipaks were odd.
I had also added more information to the inside the teacher liked this.
So I kept the inside design and changed the front and back design to the following
This makes it clearer to the audience that the album is a live album yet still remains polysemic. It fits better with the fun brand image the band have too. I made the WATO title larger to add more anchorage as to who is behind the album. These designs consequently changed the magazine advert too.
Notice the spelling mistake on the above back cover. Another issue was pixilation whith the images needing to be JPEG images the bitmap writing often looked unclear. I tried using Adobe Flash to make the product but this made the images such as the bar code which were exported from Photoshop Elements have a black border round them when printed. In the end the issue was solved by turning up the resolution and re
The production of the Digipak, Magazine Advert and Music video would not normally be made by one company but by a series of subsidiaries.
In order to create the promotional package I have made sure the print texts have a common theme this is conventional as it helps sell the bands house style and therefore there brand.
Our core target audience for these print texts are fans of We are The Ocean tour goers which are 15-24 as shown by their following on facebook [link]. The bright colours and Pop Art theme both compliment the fashions of this type of fan and appeal to the older fans of this type of art 34-55. The iPhone code and HMV logo appeals to users of these which is 12-24. So as you can see I have tried not to deter the core audience but also introduce secondary audiences.
The music video once again has the core audience 15-24 as 2008 was the year the group formed. But the white dressed princess like female in issues of love appeals to a young audience 12-14. While the use of the male gaze and domestice violence being signified appeals to a much older audience 25-34. As you would need some money to buy all 3 texts I'd say it appeals to C1 to D classes.
Taking influences from the Kasabian digipak cover. I took the below image from a still frame on the video as we didn't have any images of the band themselves since the performance footage was taken at an earlier date.
I then added the artistic effect of cutout to the image and used the paint bucked tool to fill the image in. I then added text in the We Are The Ocean times new roman font and added the hassle records logo.
I will cut out the flickering as much as possible
I will try to change the audio track
I would change the pacing of the video
I'll try not to repeat too many shots
I'll get rid of the shot of the coin
Unlike the lesser know artists Lily Allens advert has less text on it with the key focus the image and the bold title Lily Allen. This image appeals to the male gaze. The use of black and white is polysemic to create narrative enigma and draw its audience in. It could signify honest documentary style footage or it could signify she is pretending to be a character in an old movie. I believe the preffered reading is to signify that she is both fun and mysterious and is an intertextual reference to artistic modeling. Her scruffy hair signified that she is a rebel while her white dress signifies she is innocent. While this reading is juxtaposed with the signifier that she is not innocent in her split open dress.
Higher Learning Volume 2 Digipak
This image is clearly used as a shock tactic. The Simpons has a target core audience of 8-16 with a secondary audience 16-35 as its been going so long. Fashawn an underground hip hop rapper [wiki]would appeal to this secondery audience of the Simpsons. It being a childrens show using a black bart and juxtaposing the innocence of childhood with the harsh reality of gangstar life. It gives the musician the image of being rebelious, tough and unafraid.
In this magazine advert the protaganist is signified as a sense of disruption by the cross in the text and the birds flying round him. Here the text comes in the form of a banner as if the advert is a poster. The red signifying warning or danger.
The band's digipak image
Looking at the earlier blog post on the band as a brand I will need to portray the band in a fun casual way at least.
With this digipak I was trying to make the it more relevant to other digipaks by WATO and make it more graphic. I also wanted to make the image more generic. I was going with the frankenstein idea "it's alive!".
I scrapped the idea and made it more relevant to the band by including live images of them performing. I also included the wave symbol.
"Callum Moremanstill not relevant. apart from the background image, but the whale doesnt even make sense. Just coz the name has ocean in it doesnt mean a whale can go on the front cover"
"the inner looks espec good; any reason to make the front so distinct from the other panels?"
I will therefore keep the inner and back as they are and remove the wave and whale from the front.
From an email from the teacher
"Maybe a slower paced intro? Slower transition on 'holding hands'? Maybe better to be more linear - stick inside house for a while; you jump back and forth. Maybe hold off on band footage til later (and make sure its all of the right band)
Black screen 0:48 in?
Shots of parents arguing not quite working; if at all, perhaps use as an overlay, or with another shot overlaid on these
about 2:45 in the eviction notice suddenly goes v bright. On screen too long - we don't want the detail about '5 years' - she's too young/risks confusing the aud
cuts out at 3:00; still with ropey audio track!
FX of burning photo now much more effective
main issue Chris is pacing; you need to think of the track as a whole and vary/fit your pace accordingly, as Carol Vernalis suggests the best vid directors do. Ironically, you've maybe gotten rid of too many shots from earlier cuts? Only 1 shot of the bridge now?! (maybe thats in missing section?) Also think about the issue of linear v non-linear"
After recieving this message I went back and researched more Magazine adverts below is my evidence.
This content is adapted from the following [blog]. Like jake the black colours and sans text of this advert are not suitable for our audience because it is too gothic. The band and band name are the focal point of the image. There is a clearly defined box for the tour dayes and another tow boxes for digipacks with their covers shown and suitable information on where to find them prusuading the user to but them. In the tour dates the user can see the date and venue of each performance. This is titled in the smae font as the heading to signify its part of the same document. The part at the bottom is signified as seperate because of its change in colour. It advertises the companies HMV and PLAY.com as well as the releases they have.
Its clear that the below digipak advert is a live digipak much like ours so therefore uses a image of the band performing live. There is once again a clearly defined box saying the date of release and some pursuasive text on what the digipak includes. Next to it is an image of the digipak. Below in a seperate box is an advert for a seperate digipak and below this are the retail company logo's.
An important factor for consideration is using a powerfull image such as the one to the right made by a student [link]. This helps create polysemy and draws the audience in to the narrative enigma.
I have conventionally put the band in the image although still put them within th polysemic diagetic world choosing to put them on the pavement than in person so the perspective could still be seen. The image now singifies more torture from the screaming lead singer and the blood red skye. This helps appeal to a larger audience because it is more interesting. The images of the band also helps appeal more so to fans of the band and the femal gaze. The use of the blood red sky appeals to horror fans and fans of darker rock. While the urban landscape appeals to social realist fans and the urban environment is as typical to rap videos appeling to a new audience.
Audience Feedback
How I will respond to the audience Feedback
I will increase the resolution in Adobe Photoshop Elements.
Here I have made the print that will go on the CD. I used the sign from the image below. I skewed its perspective using Adobe Photoshop Elements 6.0 and re-added the cut off top. I then used coral draw to get it to exact dimensions of 120mm diameter and cut out the middle to 15mm diameter. I then added the conventions for a CD print the CD number, a CD or DVD logo pluss the Hassle reocords logo and some copyright information with the copyright symbol. I have also added a WATO website link and used the Times New Roman theme to carry on the bands brand throughout the digipak as is conventional. I used that paticualar image because it both fit with the shape of a CD and fit with the theme of the music video which is about going round and round in circles of whether or not to run away. This is why music video repeates shots of her running away. It also carries on the isolated urban theme as is prominant in the video. Yet this image is still highly polysemic to create narrative enigma and draw audiences in. 
I used the background erasor tool to remove the boxes around the logo's.
