Monday, 31 January 2011
Thursday, 20 January 2011
The aim with we are the ocean is to present themselves as normal and cool people that a teenage audience can relate to. Therefore they dress in casual clothing and skinny jeans. They are sat on a setee in a relaxed fashion. Using the commutation test one way they could not appeal to their audience is by being a group of 40 plus year old business people. But instead they are young and always presented as having fun which makes them seem more likeable.
In this cover the image simply uses a highly polysemic image to create narrative enigma and draw its audiences in. This is much more similar to an old vinyl and therefore helps draw in older secondery audiences.
A greatest hits album cover would include much more generic images of either the band or the band logo or both. The often contain many intertextual references to appeal to a much broader audience than fans of the band.
Monday, 17 January 2011
If a band is featured their picture is taken with large white sans serif lettering overlayed. The rest of the text surounding the image in sans serif font signifies other pages within the magazine because it is smaller and sans serfi font too. The sans font surounding the main title tells the user extra information. The angle of the writing and change in colour of the text appeals to younger audiences because it signifies rebelliousness. While the image of and older band relates to an older audience. This magazine appeals to 15-34 with predominantly males it being a rock magazine however the use of a male band appeals to female audiences. Using the commutation test if this magazine used say for example the colours pink and purple it would appeal to a young female audience 8-12. But the use of the colours black grey and red appeals to a mature male audience the black signifying the band as mysterious and bad.
I added the band as it more conventional to include the band in the image. However I didn't like Draft 2 as you couldn't get the perspective of the image. I decided to use a Sans font for the titles so they appeared like handwriting.
Below are some expermintal shots we could use for our Digipak. I tried to follow the theme of the song as being a sad song with reference to "the other side" and "I want to see with my own eyes". So I went with a urban theme as a took what pictures of anything that looked interesting around Ilkley. I then edited them using iPhoto editor. After posting these on facebook peoples favourites are the reflected glass image and the bridge image which we may use for front and back covers. The rest of the photo's are good examples of the kind you'd find in a booklet.
After screening this video the audience wanted to see more of the photo's. They wanted to see more locations and they suggested putting the shots in reverse. It would be better if it was more non linear. They didn't like the sheet of paper. It would also be better if it included more characters. Another suggestion for the end was to see a magazine add floating away saying missing with the protaganists picture. They got that the protaganist is sad and they liked the basic narrative that she is running away but they wanted to see more depth.
How we will respond to this Feedback
We will brainstorm more characters and locations to use
We need to think of why she is running away
We then create a shot list based on this
Below is one suggestion for creating a more interesting video as we had the idea of showing the people from her past dissapearing. Although this was roughly made you can see that the variety of costumes, darkness and slow paced fading in and out fits the song. However being only roughly made in windows movie maker we will have to think about titling if we include the overlaid text effect. But given that the audience didn't like the litteralness of this in our above screening we proabably wont include it.
Other options than the classic gate design include the hexagon design where the casing wraps the CD like a camera lens. However this is troublesome in protecting the CD and is only used for free CD material.
From this research we will make a classic gate way cardboard digipak VCD which includes a QR code on the back. It would be cheaper to use the potatoe starc CD casing.