A look at the music video industry and the making of the my Confessions by We Are The Ocean Music Video and the Digipak and Magazine Advert
Monday, 17 January 2011
Talk with Digipak Producer Laurie O'Connor
In summary are talk with the Digipak producer Laurie O'Connor who works for Wee Wam concluded that the simpler the design of the digipak the cheaper it is to produce. Even tough digipaks are more expensive than dualpaks. Also a key issue for them is being eco friendly .
The price of plastic polycarbonate dualpak has gone up 15% in recent years. This company produces a digipak made from potatoe starch and bio lice. Essentially it's more cost effective to no pay for expensive plastics.
Adigipak would normally start as a simple piece of card. Then it is die cut into a rectangle where the width is 6mm wider for the side. The diameter of a CD is normally 12cm so the length of each face is 15cm. This is then printed on and folded and glued. The plastic case for the CD is injection moulded.
The print includes the bar code, the IRSC code the MCPS code and the ISPN number. There is now an option to include a qr code which requires an iPhone app to scan the code in and bring up a URL.
Many bands also go for the option of producing a VCD where videos can be accessed when the CD is put into the computer.
Other options than the classic gate design include the hexagon design where the casing wraps the CD like a camera lens. However this is troublesome in protecting the CD and is only used for free CD material.
From this research we will make a classic gate way cardboard digipak VCD which includes a QR code on the back. It would be cheaper to use the potatoe starc CD casing.