Thursday, 20 January 2011
The Band as a Brand
The aim with we are the ocean is to present themselves as normal and cool people that a teenage audience can relate to. Therefore they dress in casual clothing and skinny jeans. They are sat on a setee in a relaxed fashion. Using the commutation test one way they could not appeal to their audience is by being a group of 40 plus year old business people. But instead they are young and always presented as having fun which makes them seem more likeable.