Thursday, 16 December 2010

Possible Music Video Company Names

We need to think of record label music video, production company and digipak design company.  Names we could use:
Hello Dave Records
Broken Elephant Records
Addingham Media
Crossbeck Media

In the end we decided on crossbeck media. Here are some logo design ideas:

I especially like the cross face.

Draft 3 Idea

Section 1 -  

  • Over the shoulder shots of the girl writing a note, mise-en scene of a girls bedroom, band poster, desk with a mirror on and school books etc.
  • Slow shots at the beginning. Nearer 1 or 2 seconds.
  • The girl is dressed in white, with pale skin and lots of eye make-up.
  • The girl packs her bag in a hurry
  • Walks through the house, there are broken plates, turned over furniture etc in the background.
  • Close up of the girls hand on the door handle as she is leaving.
  • Close-ups of the girls face with watering eyes.
  • Long shot of her running away from the house.
  • Shots from a car. 
  • Jumpy shots.

Section 2 - (guitar solo)

  • Close-ups of instruments. Fret boards, strings, microphones, bass drum etc.
  • Shots of her collapsing down - jump
  • Girl reaches out to people.
  • Backlit shots of the band playing.
  • Flashing lights
  • Urban night shots
  • High angle shots of her isolation, exposure and vulnerability etc. 
  • Low angle shot of the guitarist
  • Flashbacks of an argument?

Section 3 -

  • Have the ending of the girl sat on a wall, next shot is a train going past, then she is gone. Has she jumped into the tracks? Or has she walked off? Diagetic noise of the train.  Needs testing!
  • Performance shots.

Tuesday, 14 December 2010

Mise En Scene and Setting

Possible Locations
A garage
A girls bedroom
A street
A bridge
A park
A field
train station
A wall
A wood
town/ city centre

White dress with white tights and shoes
Jeans T Shirts or Shirts for band dependent on ownership
2 Guitars
1 Bass
1 Drum kit
2 Microphones
Lighting rig

Band Poster
Band logo on drum kit
Bag and clothes

Monday, 13 December 2010

We are the Ocean Existing Videos (Lucy)

All Of This Has To End [LINK]

  • Entirely performnce based
  • Lots of shot variation
  • An ageing effect and also different colour filters are used
  • Fast paced and quick moving camera work is also used.
  • The video is set in a warehouse. Items such as ladders, wires and lights are also visible throughout the video. This gives the video a raw edge and feeling to it.
Look Alive

  • A boy is in his bedroom laid on his bed, his mother then comes in and shouts at him. He then walks out of the house and she throws some pieces of paper at him.
  • It then cuts to a performance setting with quite a lively crowd. The video cuts back to this scene/ location throughout the video.
  • The same boy that was in the scene before appears walking through a park past a girl and a boy that are arguing. The attention then is taken off the boy and onto the couple and the girl eventually walks away. Slow motion is also used in this take.
  • Then the girl that was featured in the previous scene is shown walking past a garage where a boy is sat on a chair. He then goes and gets told off by his boss and then he walks out of his job.
  • During the performance aspect of the video very fast paced editing is used.
  • Green and blue filters are also used at some points during the chorus along with slow motion.
  • God Damn Good
  • A girl walks into a room, put on a vinyl record. The band then appear performing in that room. The room is quite dark and dimly lit.
  • The band are shown performing at several points throughout the video and sometimes it is just the lead singer on his own.
  • Aspect of romance included between the girl that was seen before and another man.
  • Fast paced editing which matches the genre of the band and song.
  • The lady then spikes the mans drink. He then proposes to her (she then regrets spiking his drink) and she drinks from the glass that she spiked and collapses, but narrative enigma is created because she could be possibly dead.

Nothing Good Has Happened Yet [LINK]
  • Performance in a warehouse and also with just 2 brick walls with graffiti.
  • Special editing effects are used and have been layered onto the footage in the post production stage.
  • Lots of close ups of the lead singer are used. Lots of shot variation is included as well, because it's an all performance video they need to grab and keep the attention of the audience.

These Days I Have Nothing [LINK]
  • The video is performance with a little bit of narrative and concept.
  • It starts with the lead singer picking up his mic then it fades out.
  • Then it fades back in with the rest of the band. They are playing against a fence with some barbed wire across the top of it.
  • It then cuts to a different setting, in the snow. Someone is walking along dressed in military uniform.
  • Slow motion and blurring effects have been used within the video
  • The military person walks into a house where he is greeted by a female (possibly his wife or girlfriend), they then embrace and other people go up to him to greet him.
  • He then gets angry because he can't cope.
  • Some other soldiers come into the house and take away the man, the female then falls to her knees and break's down.
  • It then fades out to black.
  • At the end of the video, quite a lot of narrative enigma is left for the audience for the audience because they don't know why the guy has been taken away etc.

Case Study On: Metallica (Lucy)

Metallica are from L.A. California.

Formed in 1986.

They have had lots of #1 albums.

Leit motifs such as blue filters and flashing effects were quite often used within most of their videos.

Wayne Isham directed quite a few of their videos.

Enter Sandman

Friday, 10 December 2010

Target Audience

The target Audience for Alternative rock is 15 - 24 this is our core audience. We intend on appealing to this audience by putting our band in casual fashionable emo clothing. Showing scenes depicting teenage struggle and therefore sympathizing with our audience. We have included a mixture of both boys and girls in our video idea to appeal to both genders with use of a dress and extreme close ups of the female protagonist to appeal to the male gaze.

Our secondary audience is either tweenagers 10-13 with the use of a girl in a dress walking around the street in a serial fairy tail setting. Another potential audience for this is 24-55 because we have appealed to the male gaze and the use of special effects makes a more interesting video.  It also appeals to this age groups because our researched bands we've taken intertextual references from have also taken intertextual references themselves from previous metal bands and other media. For example the video In Too Deep by Sum 41 is an intertextual reference to a 1986 film Back to School.

People that won't view our video our idea are the 55+ because our music and technology for exhibiting our product YouTube do not appeal to this audience. Also we use many adult themes such as suicide therefore it does not appeal to -10.

Email to Hassle (by Mary)

To ensure copyright availability here we have emailed We are The Ocean and we are officially allowed to use there music in our video.

Lyric with Timings (by Mary)

Lyrics with timings

I'm writing these confessions to you (00.00 - 00.07)
I'm writing these confessions to you (00.11 - 00.16)

Oh wont you hold my hand, and take me to the other side (00.19 - 00.28)
Well I want to see you, I want to see with my own eyes (00.29 - 00.37)

I'm writing these confessions to you (00.39 - 00.46)
I'm writing these confessions to you (00.49 - 00.56)

Oh wont you hold my hand, and take me to the other side (00.59 - 00.28)
Well I want to see you, I want to see with my own eyes (00.19 - 01.06)

I'm writing these confessions to you (01.19 - 01.27)
I'm writing these confessions to you (00.28 - 00.27)

So wont you hold my hand, and take me to the other side (01.38 - 01.46)
Well I want to you, yeah I want to see with my own.. (01.48 - 01.55)
Eyes (01.55 - 01.57)

(Guitar solo) (01.57 - 02.38)

I'm writing these confessions to you (02.38 - 02.46)
I'm writing these confessions to you (02.48 - 02.56)

So wont you take me hand and take me to the other side (02.58 - 03.07)
Well I want to see you, I want to see with my own.. (03.08 - 03.13)
Eyes (03.15 - 03.17)
Eyes (03.17 - 03.19)
I want to see with my own eyes (03.21 - 03.26)
Oh Oh (03.27 - 03.30)
I want to see with my own eyes (03.32 - 03.36)

Monday, 6 December 2010

Hassle Records

Hassle records is an independent record label specialising in rock, punk and emo music. They use the distributor PIAS. There business is reliant on the larger bands and allows any small band to send demos.  [more]  

Saturday, 4 December 2010

Background on We Are The Ocean (by Mary)

  • We Are the Ocean are a 5 piece composed of Dan Brown, Liam Cromby, Jack Spence, Alfie Scully, Tom Whittaker.
  • They are a post hardcore band from London and Harlow, Essex, England.
  • They have played with You Me At Six, The Used, The Blackout, Fightstar, Funeral For A Friend, Underoath, Lostprophets, My American Heart, Kids In Glass Houses, From First To Last, The Medic Droid, Brigade, Saving Aimee, Tonight Is Goodbye and Furthest Drive Home.
  • The band used viral marketing (Myspace) to promote there music. Soon after, they were nominated for Kerrang! Best British Newcomer and voted K! Readers Poll 2nd best unsigned UK band.
  • When they released there debut EP 'We Are The Ocean' in 2008, they sold all 1000 copies in 1 day.
  • They have had 6 singles released
  • sections and information from Hassle Records and Wikipedia

Year Song Title Album

2007 "Nothing Good Has Happened Yet" We Are the Ocean
2009 "God Damn Good" We Are The Ocean
2010 "Look Alive" Cutting Our Teeth
2010 "These Days, I Have Nothing" Cutting Our Teeth
2010 "All Of This Has To End" Cutting Our Teeth
2010 "Lucky Ones" Cutting Our Teeth Deluxe Edition

"We Are The Ocean are set to re-release their epic debut album 'Cutting Our Teeth' on October 4th as a special 2 disc reissue.

Disc 1 is the full album 'Cutting Our Teeth' exactly as it was first time around, while disc 2 is four brand new recorded songs (with Jason Wilcock at Stakeout Studios), 2 b-sides and the 7 tracks featured on the much loved debut EP, which sold out in a day upon its 2008 (self) release.

Along with the reissue, WATO will also be selling a book to accompany the re-release entitled '3 Years', which documents the life of the young band so far. They talk about their proudest, funniest and wildest moments, as well as tour memories, what its been like playing all over the world with a debut album, how they all met and what its been like growing up together. They also list every show they’ve ever played and include never seen before photo's of the band on the road. The book will be available online, through the band's webstore and the Hassle Records webstore, as well as at the live shows on the forthcoming UK headline tour."

Disc 1 – Cutting Our Teeth

1. Look Alive
2. Our Days Are Numbered
3. All Of This Has To End
4. Confessions
5. These Days, I Have Nothing
6. Don't Take Chances
7. (I'll Grab You By The) Neck Of The Woods
8. Are You Proud Of Me Now
9. I Used To Be So Much More
10. This Is Called My Home

Disc 2 – New Tracks, the Self Released EP and B-sides

1. Get Out While You Can (new)
2. Lucky Ones (new)
3. Waiting (new)
4. Playing My Heart (new)
5. Cutting Our Teeth (b-side)
6. Drag Me Down (b-side)
7. Don't Be Careless (self-titled ep)
8. Nothing Good Has Happened Yet (self-titled ep)
9. Welcome To My Broken Home (self-titled ep)
10. Ready For The Fall (self-titled ep)
11. (I've Never Felt This) God Damn Good (self-titled ep)
12. Days (self-titled ep)
13. Save Me! Said The Saviour (self-titled ep)

More [Wiki]

Thursday, 2 December 2010

Genre Research - Sum 41

Sum 41 is a canadian rock band formed in 1996. They have worked with the labels Island records a subsidiary of UMG.

In Too Deep [LINK]
  • This video is an intertextual refference to the 1986 film Back to School [IMDB]
  • The use of semi naked men is to appeal to the female gaze
  • The video stereotypically represents youths as being mischievous
  • We see a diving compitition where professional divers compete against the band
  • The band perform within the diagetic world of the narrative inside an empty pool
  • The use of cutting out the pool in the long shot of the people diving to begin with is to create narrative enigma
Pieces [LINK]
  • In this video we unconventionally don't see the band performing only the lead singer singing in a chair and as he walks down the street
  • We see moments from the protaganists past in a half open lorry with titles begining with "The Perfect..."  around the scenes 
  • The people inside the lorry are always attractive and female to apeal to the male gaze 

Genre Research - Aiden

Aiden is an american rock band from Seattle who formed in 2003. They have  worked with Dead Teenager Records as well as Victory Records and Unfun Records which are all independent labels.

We sleep forever [LINK]
  • Once again in this video we see the band performing in the diagetic world of the narrative and there is a theme of horror signified by the blue filter
  • There is an intertextual reference to the movie Pride of Chuckie as we see lots of dolls murdering people signified by the mise en scene of blood
  • This is a performance and narrative video
One Love [LINK]

  • This video begins in black and white as a girl walks up to a coffin as the lead singer steps out of the coffin the scene becomes overly bright colour
  • This is a concept video because it is so bizarre
  • We then see a black bodybuilder dancing with the young girl
  • We also see a crosss dresser to apeal to the male gaze putting lipstick on the lead singer
  • Ther band perform within the diagetic world on the hill where the coffin was found

Wednesday, 1 December 2010

Genre Research - Young Guns

Young Guns are an english alternative rock band who formed in 2009. Out of their 6 singles they have worked with director Lawrence Hardy twice.

Winter Kiss [LINK]
  • This video begins with a tracking shot where the mise en scene is verry black and we track up to a tudor stately home as an intertextual reference to the establishing shots used in most horror films
  • This is intercut with shots of a guy going to bed
  • The band perform within the diagetic world of the narrative as we see them play within the stately home
  • As is conventional to the performance we see flashing lights although this is made more relevant to the narrative because the lights look like house lights and the switch off to black as if the house is haunted
  • In the narrative we see a girl kissing this guy dressed in a white nighty to appeal to the male gaze however the man sits up and she appears faded out in opacity signifying she is a ghost
Weight of the World [LINK]
  • This is a performance based video the video once again begins with an establishing shot this time of a railway track
  • The perfromance appears to be in english moors signifying the men are tough however the shots of the lead singer are slightly high angle signifying vulnerability.

Genre Research - Finch

This band is a post hardcore band from California formed in 1990 and reformed in 2007. They began with the record company Drive Thru Records which is a California based inpedpentent company. They later had the record label MCA which became the Universal Music Group. They have also worked with Geffen Records who worked with Cher.

Letters To You [LINK]
  • The narrative of this video is a concept although in the second shot we do see a letter.
  • The narrative begins with a boy in a mask the boy finds a letter saying help me above a grate, he goes into the grate and finds a msn knelt by a bath with his hands in it the preffered reading of this is that he strangled somone. The rest of the narrative follows the boy as he gets chased by the man in the end shot we see the man with the mask signifying the boy has been killed.
  • The band perform in the diagetic world of the narrative in one shot we see an over the shoulder shot of the murderer looking through a floorboard at the band
Bitemarks And Bloodstains [LINK]
  • This video begins with the notion of looking as we see a point of view shot of a fussy television screen then see the man looking at it
  • Everyone packs there bags puts them in a car fumbling around with a lot of bags and drives off