Genre Research - Sum 41

Sum 41 is a canadian rock band formed in 1996. They have worked with the labels Island records a subsidiary of UMG.

In Too Deep [LINK]

• This video is an intertextual refference to the 1986 film Back to School [IMDB]
• The use of semi naked men is to appeal to the female gaze
• The video stereotypically represents youths as being mischievous
• We see a diving compitition where professional divers compete against the band
• The band perform within the diagetic world of the narrative inside an empty pool
• The use of cutting out the pool in the long shot of the people diving to begin with is to create narrative enigma

Pieces [LINK]

• In this video we unconventionally don't see the band performing only the lead singer singing in a chair and as he walks down the street
• We see moments from the protaganists past in a half open lorry with titles begining with "The Perfect..."  around the scenes 
• The people inside the lorry are always attractive and female to apeal to the male gaze