Monday, 29 November 2010

Genre Research - + 44

+ 44 are an alternative rock band fromed from the Blink 182 members Mark Hoppus and Travis Barker [wiki]. Interscope Records was who they signed up with in 2006 a subsidiary of UMG. In 2007 they moved onto Myspace records also a subsidiary of UMG and Fearless records an independent label.

When Your Heart Stops Beating   [LINK]

  • The band a wearing casual clothing and have short hair
  • They are playing in a warehouse with lots of grafety on the walls
  • The video begins with a point of view low angle shot follwing the band walking in the warhouse this signifies social realism
  • The use of shots of a girl getting undressed in a bed with another man stereotypically appeals to the male gaze and shows the feminist point of view that these girls are in to purely to sell the song 
  • Every cut is a wipe cut to signify the whole piece is one shot therefore real
155 [LINK]
  • This is a performance based video in which the camera has a birds eye lens to signify the camera is a point of view shot of a fly
  • The shots include low angle shots of the band to signify they are powerfull
  • This is intercut with black and white shots of the band in the dressing room to once again signify realism
A key branded image that appears in both these videos is the topless drummer who is heavily tatood and the man with the purple moheeken this would normally signify punk rock which is another genre the band works in

Another key motif is the company logo

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