Some sample Photography

Below are some expermintal shots we could use for our Digipak. I tried to follow the theme of the song as being a sad song with reference to "the other side" and "I want to see with my own eyes". So I went with a urban theme as a took what pictures of anything that looked interesting around Ilkley. I then edited them using iPhoto editor. After posting these on facebook peoples favourites are the reflected glass image and the bridge image which we may use for front and back covers. The rest of the photo's are good examples of the kind you'd find in a booklet.     

Podcast 1

Draft 2 Further Shot Denotatation

After getting feedback from the practice footage we decided to add more characters and locations. The locations we decided to use are: Lucy's house, Cowpasture Road, Crossbeck Road and The Train Station. The new characters will be her siblings, 3 friends of hers and her ex. She is running away due to an argument with either her parent's or her siblings depending on who we can get hold of. Below is some suggested shot denotations I made before we decided on this.  

Practice Footage and Feedback

After screening this video the audience wanted to see more of the photo's. They wanted to see more locations and they suggested putting the shots in reverse. It would be better if it was more non linear. They didn't like the sheet of paper. It would also be better if it included more characters. Another suggestion for the end was to see a magazine add floating away saying missing with the protaganists picture. They got that the protaganist is sad and they liked the basic narrative that she is running away but they wanted to see more depth.

How we will respond to this Feedback
We will brainstorm more characters and locations to use
We need to think of why she is running away
We then create a shot list based on this

Below is one suggestion for creating a more interesting video as we had the idea of showing the people from her past dissapearing. Although this was roughly made you can see that the variety of costumes, darkness and slow paced fading in and out fits the song. However being only roughly made in windows movie maker we will have to think about titling if we include the overlaid text effect. But given that the audience didn't like the litteralness of this in our above screening we proabably wont include it.

Talk with Digipak Producer Laurie O'Connor

In summary are talk with the Digipak producer Laurie O'Connor who works for Wee Wam concluded that the simpler the design of the digipak the cheaper it is to produce. Even tough digipaks are more expensive than dualpaks. Also a key issue for them is being eco friendly .

The price of plastic polycarbonate dualpak has gone up 15% in recent years. This company produces a digipak made from potatoe starch and bio lice. Essentially it's more cost effective to no pay for expensive plastics.

Adigipak would normally start as a simple piece of card. Then it is die cut into a rectangle where the width is 6mm wider for the side. The diameter of a CD is normally 12cm so the length of each face is 15cm. This is then printed on and folded and glued. The plastic case for the CD is injection moulded.

The print includes the bar code, the IRSC code the MCPS code and the ISPN number. There is now an option to include a qr code which requires an iPhone app to scan the code in and bring up a URL.

Many bands also go for the option of producing a VCD where videos can be accessed when the CD is put into the computer.

Other options than the classic gate design include the hexagon design where the casing wraps the CD like a camera lens. However this is troublesome in protecting the CD and is only used for free CD material.

From this research we will make a classic gate way cardboard digipak VCD which includes a QR code on the back. It would be cheaper to use the potatoe starc CD casing.  

10 initial ideas for shots

Mary Split each lyric into timings and as a group we thought of 10 shots each we could use here are mine:

Genre Overview (Lucy)

We Are The Ocean fit into the genre of 'Post - hardcore' and, 'alternative rock'.

Alternative Rock

• It emerged in the 1980's and became popular with the 1990's
• It's formed from lots of sub-genres such as grunge , Britpop , gothrock , and also indie these genres were all very popular in the 1980's
• Alternative rock has before been used to class and group rock music produced by underground artists within the 1980's and also all music that descended from various punk rock genres
• Bands such as R.E.M and The Cure achieved commercial success and maintstream recognition during the 1980's and were cult acts that recorded on independent labels and received their exposure through college radio airplay and word of mouth
• Grunge and Britpop were becoming more popular in the 1990's with help and break through bands such as Nirvana alternative rock came into the mainstream which helped alternative bands to become more and more commercially successful
• Typical Instruments used within the genre
• Vocals, electric guitar, bass, drums and sometimes keyboards
• It originally developed from hardcore punk and the punk rock movement.
• The genre emerged in the mid to late 1980's from the Midwestern United States but came into mainstream recognition within the 2000's

Post - Hardcore

• Characterised by it's precise rhythms and loud guitar-based sounds with a combination of clean vocals and screams is generally cha
• Many of the bands have developed a good balance of dissonance and melody
• They channel the loud and fast hardcore elements into more measures, subtle forms of tension and release
• Typical Instruments used within the genre

Digipak Cover Research

In the photo above the the wolf signifies nature and power while the ocean signifies the title of the band and that the wolf is lost and depressed. This fits the title of the the track "Cutting Out Teeth". The lighting is verry low key which signifies the songs inside will be verry downbeat, serious and sad. The titles are in times new roman to signify the image is an acount as if from a book or diary.

The image above once again signifies the band and the track "What Seperates me from You". The colours are alot brighter which signifies that the images are a lot more comicle.   

In the Sum 41 cover it is for a generic album therefore more polysemic to create narrative enigma and get people to look on the back to see the tracks inside. The black and white photo signifies it is honest documentary style photo. The pink greatest hits appeals to young female audiences. However the parental advisory certificate shows that the intended audience is 16-34.   

In this Madina lake cover the image is very polysemic. With religious symbols and birds my opositional reading of this is that it could be an intertextual reference to the Indiana Jones films or some religious symbol of peace. However leaving it polysemic creates narrative enigma and draws its audiece in.

In this Finch cover the title is clearly signified by the image of the sunshine "Say hello to the sunshine" however they have used the intertextual reference of the wizard of Oz as a  twist on the title. The bright colours once again  signfiy happy music is inside.

In this All Time Low the man at the front in the yello shirt is signified as the protaganist. His blank face is to signify the title "Put up or Shut Up".
The use of black and white with yellow and green and large capital 3D lettering signifies that the title is news orientated. The image is a quistion of identity for the protaganist as is stereotypical among alternative rock concept videos.  

In this Kasabian cover the clinical tequoise matches the title "Processed Beats". However we see many contrasts for example the scared man in the veil would normally signify a thug however the white signifies innocence. The clinical green it being the green  used in hospitals where people get healed contrasts the word "Beats". In all this image is very polysemic not only to create narrative enigma and draw the audience in but to get it audience to think.  

As is also seen in this cover by 30 Seconds to Mars. The skulls and crying masks contrasting the title "A Beautiful Life". The japanes head bands and covered mouths mean that this cover is perhaps an intertextual reference to swime flu or communism. Either way no meaning in anchored.   

This cover is signifying the cover of a book. It uses a symbol once again to signify religion.

 

 In this My Chemical Romance cover the use of black signifies evil. The blood signifies the title "Life on the Murder Scene". The characters have their eyes closed which signifies they are dead. The typography is written in a sans font which signifies an acount. The overlayeing of the letter M and change in size of the letters is an intertextual reference to many murder mysyery titles.    

The general trend for Alternative Rock digipak covers is that they are graphic and brightly coloured if happy music is contained and darkly coloured if sadder music is contained. Each band has there own text which fits the image. The titles of the cover always have some reference to the image.

Digipack Reasearch

Rolling Stones Exile on Main Street

The front conatains the bands logo, the title and the logo of HMV the shop it was bought at

The back contains a bar code in the top right corner, there record label, the band logo, and all the tracks listed with their track numbers and timings and who sone them we see the image oif a man with 3 balls in his mouth and a film real of mic jagger in the 70's

One the side wee see the title in the same font as on the front and the HMV logo

Inside this pull out box is a similar digipack however this time all the images are in black and white and there are photographs on the front and instead of the HMV logo there is a sticker with the band logo in gold saying there are 10 exclusive tracks in side

The back is the same as the back on the cover although black and white

The side is also black and white although the fonts of the title are different and it includes the issue number

This then opens out to reveal 3 sides with similar images behind them 2 plastic CD cases at either end and an cardboard envelope in the centre

The CD's are covered in the same yellow the sticker was coveres in with the same font that was on the title page

At the tope is the issue number, then the title, then to the left hand side is the band logo, the record label logo and the compact disc logo, to the right is the words CD ONE or CD TWO with legal Promotone details beneath that of who its licenced to beneath that is a legal statment saying it is owned by Promotone then it says "Made in the EU" and adds a series of numbers.

Right at the bottom is the copyright symbol and that it is owned by Promotone and Universla Music International

In the centre is a booklet which just contains two black and white images of the band in there past on the back and front with the band logo and Doivdor there record company logo on the back left hand corner

Inside is a series of black and white images followed by in the centre a series of credits as well as the copyright statement again these are all in a list in white on a black background in a Sans Serif font in contrast to the titles of the digipack which look handwritten
  
Robbie Williams - In and Out of Consiousness Greatest Hits 1990- 2010
The front consists of the titles in a Sans font in white and grey and an image of him right framed talking by some rocks near the sea as it craches against them he has a serious look on his face and is wearing black trousers and a blue shirt

On the back is an abstract grey image with the bar code in the top left corner underneath that is the Virgin logo and the letters CDVD and a series of numbers

This then lists all the tracks on each disk

It then says the copyright statement in a small font about size 4

Underneath that in size 12 is Robbie Williams website and to the right of that is the Robbie Williams

On the side is the Artist followed by the title followed by the issue number

When opened out the digipack reveals a sky like image with all his ablbums in rows in sepia

In the centre is a booklet which has the same image as the front cover on the front

On the back it is black with the Robbie Williams logo and Robbie Williams website

Inside is a series of images followed at the end by credits on a double page spread in times new roman on ad white background

Also in the centre is a flier for a Nintendo Wii game With a series of images of him, logo's and puntual text on a grey background also including his website and the Wii websiter

The CD's are grey with white writing apart from the disc number writing which is sky blue the same colour as his shirt. Around the outside edge is the licencing agreement. In the centre is the title of the Album the Disk number and underneath that is Robbie William's logo, his website and Virgin's logo

Willful Missing - Vast Atlantic - Alternative Indie Rock

The titles are in Sans font to look like handwriting

The band logo is shown as a bear vector image in a boat ine the ocean this is all in black and white

On the back is the same image but in black with a yellow moon and blue lines for the sea ti signify nightime and listed is the tracks

Inside it states the members of the band on a grey background followed by a copyright statement

At the bottom includes there myspace page, where it was published to the right of this is the record label logo VT music

On the right is the CD which is the smae shades of yellow and grey as the moon on the back with the title written around the CD at the bottom is the copyright information

Casting

We allready have the central protaganist as a brunette girl in a white dress but we need to develop her storyline

Questions needed to be considered:

Why she is writing the confessions?
To say why she is running away

What the letter will say?
Mum

Why she is running away?
Her parents  have had an argument she goes out to remove herself from the distress

 What the other characters will be doing?
Walking along the street

Who the characters will be?
 A group of friends
Her parents
Her brother

What costumes, cast, mise en scene, we will need?
The friends wearing casual brightly coloured or black clothing in the street
Her parents and her brother will be pictured in photographs which will be overlaid the footage

The argument will be signified by the pictures burning, plates smashing and the letter  

Which locations the characters will appear in? 
The group of friends will appear in the street
The images of plates smashing will be overlayed or intercut when the voice of the music gets more screamy
The photos and the letter will be used in the rest of the video